Our boss Cable wants to blog. Two years ago Blogger couldn't reroute a DNS to make a unique URL that we could use within our state agency website. Now is can. TypePad makes categories and Blogger makes Labels. So how does one decide which tool to use?
How to Choose a Blog Tool -
How about a little comparison shopping on the web? The USC Annenberg Online Journalism Review has the most comprehensive chart that I could find but it is dated 2006. (This is the chart that all you other bloggers have in your reviews.) See
http://www.ojr.org/ojr/images/blog_software_comparison.cfmOf course stuff has changed since 2006 but maybe this chart is a good start point.
Then there are three 2007-2008 charts:One is from b2revolution - a vendor, so of course my skeptical eyebrow is now raised.
See
http://b2evolution.net/about/blog-software-comparison-chart.htmlBut none the less, there are a lot of great functions listed here that you may want to think about as you choose your tool.
Second is the
http://blog-services-review.toptenreviews.com/ Top Ten Reviews website with a 2007 chart. Pretty comprehensive. And as their tag line states, "We do the research, so you don't have to."
Third - a hosting site
http://www.siteground.com/choose_blog_tool.htmcompares a number of vendors but no free services.
And as you can see I am using Blogger: easy, free and as much as you want.
Why to Carefully Choose a Blog Tool?Why Blog?
As I have investigated blogs, I have come up with 3 things that you HAVE to HAVE to create a really good blog. These three things are:
1.
A personality behind the blog. - one person with a passion and truly something to say.
2.
A right-sized niche topic. - if it's too broad it gets mired, if it's too narrow you run out of stuff.
3.
An audience that wants to engage. People have to want to participate, create community and comment back with their own findings.
SOOOooo you choose your blog tool based on what you are going to be saying, your style of saying it and how best to reach your audience throughout the world and then whatever funky little widgets that inspire you.